What is a schema tag in SEO?
Schema markup is a type of microdata that can be added to a webpage’s HTML code in order to provide additional information about the content on the page. This information can include details about the page’s title, images, videos, and other media, as well as information about the page’s content, such as the author, date published, and any relevant categories or tags. Want to know what is schema tag in SEO? Our guide on the schema tag in SEO includes everything you need to know.
Schema markup is used to help search engines understand the content of a webpage and provide more accurate and helpful search results to users. By adding schema markup to a webpage, website owners can help search engines understand the context and meaning of the content on their site, which can lead to better visibility in search results and improved search engine rankings.
There are many different types of schema markup that can be used, depending on the type of content being marked up. Some common types of schema markup include product schema for e-commerce sites, event schema for event websites, and article schema for news and blog articles.
To add schema markup to a webpage, website owners can use the JSON-LD (JavaScript Object Notation for Linked Data) format, which allows them to add schema markup to a webpage by adding a script tag to the page’s HTML code. This script tag contains the schema markup in JSON format, which is then used by search engines to understand the content of the page.
Overall, schema markup is an important tool for improving the SEO of a website and helping search engines understand the content and context of a webpage. By adding schema markup to a webpage, website owners can help ensure that their site is more visible and relevant in search results, which can lead to increased traffic and engagement.
Types Of Schema
There are many different types of schema markup that can be used to provide additional context and information about a webpage’s content. Some common types of schema markup include:
Product schema: Used to provide information about a product being sold on a website, such as its name, price, availability, and ratings.
Event schema: Used to provide information about an event, such as its name, date, location, and ticket availability.
Article schema: Used to provide information about a news or blog article, such as its headline, author, date published, and main content.
Recipe schema: Used to provide information about a recipe, such as its ingredients, cooking instructions, and nutritional information.
Local business schema: Used to provide information about a local business, such as its name, address, phone number, and business hours.
Job posting schema: Used to provide information about a job opening, such as the job title, location, salary, and required qualifications.
Book schema: They are used to provide information about a book, such as its title, author, publisher, and publication date.
Video schema: Used to provide information about a video, such as its title, description, duration, and thumbnail image.
Also Read: Types of keyword
Benefits Of Schema Tag in SEO
There are several benefits to using schema markup for SEO:
Improved search visibility: By providing additional context and information about a webpage’s content, schema markup can help search engines understand the content of a page and its relevance to a user’s search query. This can lead to better visibility in search results and improved search engine rankings.
Enhanced search results: Schema markup can be used to create rich snippets, which are additional details that appear in search results alongside a webpage’s title and description. These rich snippets can include information such as ratings, reviews, and prices, which can help attract users’ attention and improve the chances of a webpage being clicked.
Increased user engagement: By providing users with more information about a webpage’s content, schema markup can help increase the chances of users clicking on a search result and visiting a website. This can lead to increased traffic and engagement for a website.
Enhanced accessibility: Schema markup can also be used to provide information about the content and structure of a webpage to assistive technologies, such as screen readers, which can help make a website more accessible to users with disabilities.
Overall, schema markup is an essential tool for improving the SEO of a website and helping search engines understand the content and context of a webpage. By adding schema markup to a webpage, website owners can help ensure that their site is more visible and relevant in search results, which can lead to increased traffic and engagement.
How do I add a schema tag to my website?
To add schema markup to a webpage, you will need to edit the HTML code for the page and add the schema markup using the JSON-LD (JavaScript Object Notation for Linked Data) format. Here is an example of how you could add schema markup to a webpage:
Determine the type of schema markup you need to add based on the content of your webpage. There are many different types of schema markup available, including product schema, event schema, and article schema.
Find the JSON-LD schema markup for the type of schema you are adding. You can find examples of schema markup and instructions for how to use it on the Schema.org website or by using a schema markup generator tool.
Add the schema markup to the HTML code of your webpage. You can do this by adding a script tag to the head or body of your HTML code and placing the schema markup inside the script tag. The schema markup should be written in JSON format, and it should contain information about the content of your webpage.
Test your schema markup to make sure it is working properly. You can use the Google Structured Data Testing Tool to test your schema markup and ensure that it is being recognized by search engines.
Publish your webpage with the schema markup. Once you have added the schema markup and tested it, you can publish your webpage to make it live on the internet.
By following these steps, you can add schema markup to your website and help search engines understand the content and context of your web pages. This can lead to improved visibility in search results and increased traffic and engagement for your website.
Here is an example of schema markup for an article:
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Article”,
“headline”: “How to Add Schema Markup to Your Website”,
“image”: “https://example.com/article-image.jpg”,
“author”: “Jane Doe”,
“datePublished”: “2022-01-01”,
“description”: “Learn how to add schema markup to your website to improve your SEO and enhance your search results.”,
“articleBody”: “Adding schema markup to your website can help search engines understand the content and context of your webpages, which can lead to improved visibility in search results and increased traffic and engagement for your website. In this article, we’ll show you how to add schema markup to your website using the JSON-LD format.”
}
</script>
This schema markup provides information about an article, including its headline, image, author, date published, and description. It also includes the main content of the article in the “articleBody” field.
To add this schema markup to a webpage, you would simply copy and paste the code into the HTML code of the page, either in the head or body section. The schema markup will then be used by search engines to understand the content and context of the webpage and provide more accurate and useful search results to users.
Here are a few examples of schema markup for different types of websites:
Product schema for an e-commerce website:
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Product”,
“name”: “Women’s T-Shirt”,
“image”: “https://example.com/tshirt.jpg”,
“description”: “A comfortable, stylish t-shirt made from high-quality fabric.”,
“sku”: “TSHIRT-W-M”,
“brand”: {
“@type”: “Brand”,
“name”: “Example Brand”
},
“offers”: {
“@type”: “Offer”,
“priceCurrency”: “USD”,
“price”: “25.99”,
“itemCondition”: “https://schema.org/NewCondition”,
“availability”: “https://schema.org/InStock”
}
}
</script>
Event schema for an event website:
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Event”,
“name”: “Concert in the Park”,
“location”: {
“@type”: “Place”,
“name”: “Central Park”,
“address”: “59th St to 110th St, New York, NY 10022”
},
“startDate”: “2022-07-01T19:00:00”,
“endDate”: “2022-07-01T22:00:00”,
“description”: “Enjoy live music and a beautiful summer evening in Central Park.”,
“offers”: {
“@type”: “Offer”,
“url”: “https://example.com/tickets”,
“priceCurrency”: “USD”,
“price”: “25”,
“availability”: “https://schema.org/InStock”,
“validFrom”: “2022-06-01T10:00:00”
}
}
</script>
Article schema for a news or blog website:
<script type=”application/ld+json”>{
“@context”: “https://schema.org”,
“@type”: “Article”,
“headline”: “The Benefits of Using Schema Markup for SEO”,
“image”: “https://example.com/article-image.jpg”,
“author”: “John Smith”,
“datePublished”: “2022-01-01”,
“description”: “Learn about the benefits of using schema markup to improve your website’s SEO and enhance your search results.”,
“articleBody”: “Schema markup is a type of microdata that can be added to a webpage’s HTML code in order to provide additional information about the content on the page. This information can include details about the page’s title, images, videos, and other media, as well as information about the page’s content, such as the author, date published, and any relevant categories or tags. By adding schema markup to a webpage, website owners can help search engines understand the context and meaning of the content on their site, which can lead to better visibility in search results and improved search engine rankings.”
}
</script>
Schema markup for a service page:
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Service”,
“name”: “Web Design and Development Services”,
“image”: “https://example.com/service-image.jpg”,
“description”: “We offer a range of web design and development services to help businesses create professional, user-friendly websites.”,
“serviceType”: “Web design and development”,
“provider”: {
“@type”: “LocalBusiness”,
“name”: “Example Company”,
“address”: {
“@type”: “PostalAddress”,
“streetAddress”: “123 Main St”,
“addressLocality”: “New York”,
“addressRegion”: “NY”,
“postalCode”: “10001”,
“addressCountry”: “USA”
},
“telephone”: “+1 212-555-1212”,
“priceRange”: “$500-$5000”
},
“areaServed”: {
“@type”: “Country”,
“name”: “USA”
},
“hasOfferCatalog”:
Conclusion:
What is a schema tag in SEO, also known as structured data markup, is a type of code that webmasters can add to their website’s HTML to help search engines understand the content of the page better. By using schema tags to label and classify different types of information, webmasters can improve the appearance of their website in search engine results pages (SERPs), potentially increasing click-through rates and traffic. Schema tags are an essential aspect of SEO that can enhance a website’s visibility and provide more value to users searching for relevant information.
